SIGN of the Times with Asif Sadiq

Hello Culture is back! Are you interested in diversity and creativity? If you are interested in hearing about the demand for diverse creative voices and content, and how that content is amplified & curated on platforms then join us at Hello Culture: SIGN of the times to hear from Asif Sadiq, Chief Global Diversity, Equity and Inclusion Officer at Warner Bros. Discovery. Asif will be talking about his career, how he got there and how diversity, equity and inclusion can create a strong sense of belonging for all and result in truly diverse workplaces.

About Asif Sadiq

Asif is the Chief Global Diversity, Equity and Inclusion Officer at Warner Bros. Discovery. He was previously the Global Head of Diversity, Inclusion and Social Impact at adidas and has a long and rich career in the diversity and inclusion space with senior executive roles at The Telegraph Media Group, EY Financial Services and the City of London Police. He is on the board for the American Institute of Chartered Accounts, the board of advisors for Hedley May and a non-exec board member for Kaplan International. Over his 20-year career he has worked in Europe, North America, South America, Middle East, Africa and Asia.

Asif has been credited with impactful global Diversity, Equity and Inclusion activities and programs across organizations, that have created a strong sense of belonging for all and resulted in truly diverse workplaces. He has been key in building synergies between internal and external D&I efforts within organizations, ensuring diversity and inclusion is embedded in all elements of a business, resulting in innovative, creative and inclusive products and services.

He is a Multi-Award Winning Diversity and Inclusion expert with a proven track record in D&I, Sustainability and Social Impact, being listed as one of the most influential Global D&I Leaders by Hive Learning, the CIPD’s Top 20 Power list and a LinkedIn Influencer. He is winner of numerous awards including the highly commended Head of Diversity Award at the European Diversity Awards and was honoured with an MBE in 2017 by the Queen and granted the freedom of the City of London in 2016.

Twitter @AsifSadiq

SIGN of the Times

In the online space, consumption of creative and cultural content by diverse creators and for diverse audiences has shown that there is a demand for resonant and relevant content. Platforms such as TikTok and Instagram videos and streaming giants such as Netflix all now host short and long form digital content that is created by a diverse talent for diverse audiences and is continuously remixed, augmented and replayed.

Over the course of the pandemic and beyond lockdown, there has been a clear picture of the use of digital content within cultural contexts, the use of Tik Tok and other short form content both as cultural and commercial content and how it has dramatically increased. In addition, the use of digital has shown a marked shift in the diversity of content, especially as regards queer spaces online, cultural activism and representation.

This is the SIGN of the Times- a hybridity of consumption which means that an augmented and enhanced experience will be expected as we move out of lockdowns into a new future.

This event will be closed captioned

Hello Culture: SIGN of the Times is supported by the Screen Industries Growth Network, using public funding by Research England, part of UK Research and Innovation. SIGN is based at the University of York.’

The Screen Industries Growth Network (SIGN) is a unique, business-facing initiative supporting the TV, film and games industries in Yorkshire and the Humber. SIGN aims to make this region the UK’s centre for digital creativity, and a model of diverse and inclusive activity. In order to do this, SIGN connects companies, support agencies and universities through a programme of training, business development, research and evaluation. SIGN is based at the University of York.