The Independent Cinema Office’s guide to building audiences from the ground up is now free. Read their message below:
We know this is a difficult time. There’s a lot of uncertainty and it’s hard to know where to put your energies. We will need to do everything we can to make sure when our cinemas re-open that audiences are stronger than ever before.
We’ve recently launched our online course, REACH: Strategic Audience Development. It’s a complete guide to increasing audiences for mind-expanding cinema. It’s especially useful if you are looking to bring people who have historically been excluded or marginalised in independent cinemas: people of colour, D/deaf and disabled audiences and young audiences. You can take a look at what the course covers here.
Usually it’s £50 to access the hours of essential content, but we are offering this course for free to subscribers to our mailing list. We want to do what we can to help independent cinemas find their route to financial sustainability after this difficult time.
For more industry information, visit our news page.