Swede It - Film Competition

Posted on 5 March 2011


Broadway Plaza and AMC Cinema, based at Broadway Plaza near Five Ways, Birmingham has teamed up with Kerrang Radio to create SWEDEit!

The SWEDEit! competition has been launched across the Midlands to entice would-be film buffs, students and any budding stars to re-create iconic movies, whilst helping to raise money for Birmingham Children’s Hospital.

The swede it craze is derived from an online phenomenon revived by Hollywood star Jack Black and is all about re-creating your favourite film or a special movie moment in a short clip, on a low budget.

To coincide with the SWEDEit! competition, a flashmob choreographed by Hannah Phillips, creative director at The REP descended on Broadway Plaza on the evening of March 9. Talented students from the Birmingham School of Acting treated the crowds to a movie inspired routine which included scenes from Singing in the Rain, Dirty Dancing, Grease and Thriller.

Broadway Plaza has worked closely with Kerrang Radio to launch the competition, with presenters getting in on the act to create a special re-enactment of Harry Potter, with Kate Lawler taking on the lead role of Harry.

Entrants have until March 20 to register swedes online at www.broadway-plaza.co.uk/swedeit. Voting for favourite swedes couldn’t be easier; with entrants encouraged to view and vote for the film they think should be in the final. Voting opens on the Broadway Plaza microsite on March 21.

Competition prizes include a flip camera, 100 free cinema passes and exclusive Broadway Plaza gift vouchers for the winners. The top five swedes will be shown on the big screen at the glitzy awards event taking place at Broadway Plaza on March 29, continuing onto an after-party at the Casino in the complex.

Promotional activity will be taking place across the city at various locations; students are urged to keep an eye-out at the Gosta Green campus for more movie related flashmobs.

Grab your friends and get sweding for SWEDEit! and Birmingham Children’s Hospital. Entries must be no longer than 2.5 minutes and should be as weird and wacky as possible. Get noticed, re-enact your movie moment and join in with the phenomenon that is sweding.

Tickets for the awards event will be priced at £3 and can be purchased via the website or through Kerrang Radio, with all proceeds being donated to Birmingham Children’s Hospital.

For more information, please go to www.broadway-plaza.co.uk/swedeit

Follow us on Facebook at Swede It! Broadway Plaza

Twitter pages @SwedeItBP

Or visit Kerrang Radio at www.kerrangradio.co.uk

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