Did you know that Readers Digest was launched back in 1938? That’s a long time ago.
However, recently they have completely overhauled the title with a new design, new content and a fantastic line-up of writers (and won the Consumer Media Editor of the Year award 2011 in the process).
Trouble is, because their copies are mainly sold on subscription, if people haven’t seen the magazine recently, many still think of it as something their granny used to read.
So to help change any outdated perceptions, they’d like to run a competition for students attending British film courses to come up with a viral ad: something clever and creative that captures the spirit of their strapline:
Small, but perfectly informed
Films must have a maximum length of 60 seconds. As well as having an impressive achievement to add to their cv, there’s also a £1,500 prize for the winning entry.
The competition is open to students currently studying on a recognised film course in the UK and the closing date is Monday Feb 27