Posted on 18 March 2011

This weekend mac will be hosting a Digi Playground of free activities and events to coincide with the Flatpack Festival.

On Saturday 26th and Sunday 27th March, families are invited to step into mac’s Digi Playground to experience and engage with interactive technology. Throughout the weekend visitors can take part in a host of activities including games and projections from multimedia artist Chris Plant or watch live screenings of digital sights and sounds from across Birmingham in the Arena Gallery.

Digi Playground is one of six projects commissioned and funded by Birmingham City Council and Arts Council England West Midlands as part of the Say Hello. The projects are all designed to break new ground for participatory work around digital media and develop new skills.

In addition, as part of Colour Box, families can watch animations including Fantastic Mr Fox or Oscar-nominated short The Last Thing. More creative visitors can even test their painting and stencilling skills as part of a hand-painted film workshop.

Daniel Whitehouse, Next Generation Producer at mac said:
“The aim behind Digi Playground is to readdress the importance of play as part of our social development. We’ve been working with a number of communities and organisations across Birmingham and this weekend is the chance to exhibit some of the colourful and eye-catching work we’ve created. There are opportunities for the whole family to get involved with our interactive technology so we hope to see you all there!”

To discover more about Digi Playground’s activities please go to or call 0121 446 3232. For more information about the Say Hello projects please visit

241 Words

For press enquiries please contact:
Sam Dowling at Rewired PR on 0121 236 2132 or 07879600960

Notes to Editors:

The Say Hello Commissions for 2011 are:

  • New Histories, delivered by Sostenuto LLP
  • Say It Online, delivered by YEP MEDIA
  • Postcode Stories, delivered by A&E Partners
  • 3 Minutes Heroes, delivered by Friction Arts
  • Digi Playground, delivered by Mac in partnership with Flatpack Festival
  • Same/Difference, delivered by C&T

Colour Box screenings are £4, or £12 for a family ticket (maximum of 2 adults and 2 children or 1 adult and 3 children).

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