Projects should address one or more of the following priorities:
• Programming – projects supported by Creative England should extend choice through locally relevant film programming engaging existing and new audiences.
• Education – film education projects should interact with film exhibition infrastructure and demonstrate the potential to encourage long-term audience development. They should also be aligned with the objectives of the UK Film Education Strategy: 21st Century Literacy (www.21stcenturyliteracy.org.uk) .
• Reaching under-served audiences – projects should improve access by engaging with diverse audiences which are generally under-represented, delivering audience development through targeting of specific audience groups or communities with limited access to film. Projects should offer sustainability and demonstrate knowledge of target communities and specific obstacles to be addressed.
• Regional Screen Heritage – projects involving Regional Screen Heritage should be focused on audience access to film or moving image archive, in any form but support can also address the acquisition, preservation, conservation and curation required to enable that access. Projects should be delivered in accordance with the Screen Heritage UK, the national archive strategy (www.bfi.org.uk/about/policy/pdf/screen_heritage_07_screen.pdf) .
For more details and to apply, visit www.creativeengland.co.uk/film-support/film-culture.