CREATIVE FILM AWARDS RAISE MONEY FOR BIRMINGHAM’S CHILDREN HOSPITAL

Posted on 20 April 2011

A creative charity film competition came to a close and swedes came to life on the big screen at AMC Cinema in Broadway Plaza, as budding producers, actors and enthusiasts got together for glitzy SWEDEit! 2011 awards bash.

Hosted by Kerrang Radio presenters Kate Lawler and Alex Baker, the evening showcased the Top 5 swedes as voted by the public. Activities raised £200 and all proceeds go to Birmingham Children’s Hospital.

The swede it craze is derived from an online phenomenon revived by Hollywood star Jack Black and is all about re-creating your favourite film or a special movie moment in a short clip, on a low budget.

The Top 5 included entries of Mission Impossible, Spiderman, Inception, Rocky and Sixth Sense. Visit “www.broadway-plaza.co.uk/swedeit“http://www.broadway-plaza.co.uk/swedeit to view the entries and see footage and antics from the fabulous event.

The overall winner of the competition was Inception, cleverly created by Chris Stokes and Heather Dewell. The entry was a made using Sylvanian families characters and had an amusing futuristic twist on the original theme of the film.

Kate and Alex presented the awards, as well as the top prizes, a flip camera, 100 free cinema vouchers and exclusive Broadway Plaza gift vouchers. The four runners up also received the exclusive gift vouchers.

Arthur Webb, Broadway Plaza said: “We have been overwhelmed by the overall standard of entries. The evening was a resounding success and we want to thank everyone who took the time to support the competition and attend the evening, especially as we were raising money for Birmingham Children’s Hospital.”

Fidelis Hynam, Birmingham Children’s Hospital said: “We have loved every aspect of the SWEDEit! competition, especially watching the entries come through and seeing the amount of hard work that has gone into creating the amusing short films.

“We are thrilled that Broadway Plaza created such a unique campaign and welcome all the efforts of everyone involved, the evening has been such a success and we look forward more SWEDEit! activity in the future.”

In true sweding style, a screening of Jack Black’s ‘Be Kind Rewind’.

Celebrations continued at the afterparty in Broadway Casino, with The Mirage providing tasty thai treats for hungry guests and Scratch Radio DJ’d and ripped up the dancefloor.

To coincide with the SWEDEit! competition, a series of flashmobs choreographed by Hannah Phillips, creative director at The REP took place around Birmingham. Talented students from the Birmingham School of Acting treated the crowds to a movie inspired routine which included scenes from Singing in the Rain, Dirty Dancing, Grease and Thriller.
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