Posted on 13 September 2012

Cineworld, the UK’s leading cinema chain, is delighted to announce that it will be opening an IMAX® at Cineworld Birmingham Broad Street on October 26th 2012.

The new IMAX at the Broad Street site will offer Birmingham film fans a uniquely immersive cinematic experience, allowing them to enjoy the biggest blockbusters, including the new James Bond film; Skyfall (UK release date October 26th) and the latest blockbuster from the Lord of the Rings Director Peter Jackson; The Hobbit: An Unexpected Journey (UK release date December 14th), like never before. The IMAX Experience® combines patented crystal-clear digital projection, powerful digital sound, a larger, slightly curved and specially treated IMAX screen and customised auditorium geometry designed to maximize audiences’ field-of-view.

“The response from our customers to our recently opened IMAX auditoriums in Crawley, Edinburgh and Sheffield has been overwhelmingly positive, and today’s announcement is a direct result of our success to date,” said Crispin Lilly, Vice President of Business Affairs, Cineworld Group PLC. “IMAX is a key differentiator for our multiplexes and we’re delighted to bring the unique, premium, immersive cinematic experience that only IMAX delivers to a wider audience across the UK.”

Paul Millington, Cineworld Birmingham Broad Street General Manager comments, “We couldn’t be more excited to be bringing this amazing cinema experience to our customers. We can’t wait to open this screen in style with the latest Bond film; Skyfall”

IMAX CEO, Richard L. Gelfond added, “Cineworld is an ideal partner for IMAX. Their commitment to state-of-the-art entertainment, top-notch customer service and market growth is a perfect fit with the IMAX®brand.”

Film fans should visit the Cineworld website for additional information.