The BBC has revealed a new digital innovation unit, the Guerrilla Group, which will explore the next-generation of BBC content. It will be based in Birmingham and will launch later this year. The BBC stated that the group will have the creative freedom to produce experimental new forms of content for programmes and services whilst taking advantage of new technology.
With the intention to be up and running from 2015, the Guerrilla Group will focus on content for younger and more diverse audiences.
The announcement follows BBC Director-General Tony Hall’s creative vision for the BBC in the Midlands, which he outlined in November.
The team will work with the BBC’s R&D department, Connected Studio, BBC brands and audience members, as well as partnering and collaborating with a range of organisations, start-ups and SMEs.
James Purnell, Director, Strategy and Digital at the BBC, said: “Innovation at the BBC has never stood still, from the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent services like BBC iPlayer. The Guerrilla Group will help us explore the next-generation of BBC content and services, finding new and creative ways to tell our stories to future audiences.”
Tommy Nagra, Head of Business Development, BBC Birmingham, said: “This is a tremendous boost for our plans for the BBC in Birmingham and demonstrates our commitment to developing something new, innovative and future facing. Birmingham is the youngest city in Europe, making it the ideal new home and testing ground for our brand new digital content innovation team.”